Merln is a Software-as-a Service (SaaS) Advanced Analytics platform that enables marketers to acquire a holistic and actionable view of their media investments and its impact on driving sales. Through its interactive and intuitive visualization capabilities, Merln provides marketers an in-depth understanding of who their customers are and how to find more like them
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92.89% of website traffic during the Brand campaign originated from google, (direct) and m.facebook.com
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Display Media Spend has the highest correlation to Clicks with the value of 0.74 (Pearson Correlation)
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Domestic_Aurora_Set_B_300x600 is the top performing display creative with a CTR of 5.65%Display Media Spend has the highest correlation to Clicks with the value of 0.74 (Pearson Correlation)
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92.89% of website traffic during the Brand campaign originated from google, (direct) and m.facebook.com
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R0C accumulated 63 out of 11,134 total number of Clicks, making it the top performing FSA for Aurora Ad Group
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ADVANCED ANALYTICS DECISONING FOR MARKETERS
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Media, Audience, Sales | Transparency, Intelligence, Insights
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